Guide to Video Production 7 – File exporting

Getting the video into a format that can be shared is very important.  You want all your hard work to be seen clearly and without stutters and glitches.  The best file to export is an H.264 MP4 file.  This seems to be the best format and plays on PC, Mac, iPad and other tablets.   Try […]

Guide to Video Production 6 – Graphics

Graphics can add real value to any video.  Often a simple graphic outlining a process or flowchart allows the viewer to clearly see in a way that a vocal explanation can’t.  Graphics can be simple PowerPoint slides, simple on screen text or bespoke animations.   Whichever you chose be sure they are not over-written. Avoid font sizes […]

Guide to Video Production 5 – Post Production

Editing is a time consuming and creative process.  It’s where the video takes shape.  Modern laptops and basic editing software will allow you to join shots together and build a sequence. File management is critical.  You will end up with dozens and sometimes hundreds of separate asset files so keep them in one place and […]

Guide to Video Production 1 – Planning

Video is a powerful business communication tool.  YouTube is now the second largest search engine on the planet, and with social media utilising the power of video there has never been an easier way to show off your products or services, or deliver important messages across your organisation. If you are using video and shooting […]